History

Who sparked the beginning of a Fresh New World? Scroll down and see the success story of Mentos.

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1900

Van Melle was founded
Van Melle founded in Breskens, Netherlands.
Van Melle was founded
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1932

Mentos becomes a reality
On a train ride to Poland, brothers Michael and Pierre van Melle came up with the vision of a peppermint flavored caramel candy to go by the name of Mentos. This was the beginning of a Fresh New World.
Mentos becomes a reality
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1946

Perfetti was founded
Perfetti founded in Lainate, near Milan.
Perfetti was founded
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1950

New Mentos production
Mentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.
New Mentos production
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1960

Mentos in a roll
The sixties! The first Mentos roll found its way to consumers across the globe.
Mentos in a roll
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1973

New Mentos varieties
While the original Mentos was tickling the taste buds of The King of Nepal, new varieties were introduced. In the US, Mentos lovers got to try cinnamon and menthol, while European addicts were presented with fruit flavored mints.
New Mentos varieties
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1976

First TV commercial
Mentos made its small screen debut with the first Fresh TV commercial.
First TV commercial
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1990

The Freshmaker
Mentos introduced the Freshmaker campaign that proved to be right on target: straight after its introduction Mentos sales went through the roof!
The Freshmaker
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2001

Perfetti Van Melle merger
The year 2001 was a special year for Mentos that saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.
Perfetti Van Melle merger
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2005

Introduced Mentos Gum
Mentos went Gum! Mentos Gum made its debut in Europe and beyond. The refreshing taste, the unique shape and texture and many different flavors found new fans everywhere.
Introduced Mentos Gum
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2007

Setting World Records
The World Record was set for the most Diet Coke and Mentos explosions at one time. The record was set on Fountain Square in Downtown Cincinnati, OH.
Setting World Records
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2011

Mentos goes social
Mentos went social by opening up a Facebook account in South Africa.
Mentos goes social
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2015

New Mentos roll
The New Mentos Tutti Frutti is launched in South Africa.
The New Mentos Tutti Frutti is launched in South Africa.
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2015

Mentos gum bottles in South Africa
Mentos gum bottles with 35 pieces are launched in South Africa.
Mentos gum bottles in South Africa
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