New Mentos roll
The New Mentos Tutti Frutti is launched in South Africa.
Mentos gum bottles in South Africa
Mentos gum bottles with 35 pieces are launched in South Africa.
MENTOS GOES SOCIAL
Mentos went social by opening up a Facebook account in South Africa.
SETTING WORLD RECORDS
The World Record was set for the most Diet Coke and Mentos explosions at one time. The record was set on Fountain Square in Downtown Cincinnati, OH.
INTRODUCED MENTOS GUM
Mentos went Gum! Mentos Gum made its debut in Europe and beyond. The refreshing taste, the unique shape and texture and many different flavors found new fans everywhere.
PERFETTI VAN MELLE MERGER
The year 2001 was a special year for Mentos that saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.
Mentos introduced the Freshmaker campaign that proved to be right on target: straight after its introduction Mentos sales went through the roof!
FIRST TV COMMERCIAL
Mentos made its small screen debut with the first Fresh TV commercial.
NEW MENTOS VARIETIES
While the original Mentos was tickling the taste buds of The King of Nepal, new varieties were introduced. In the US, Mentos lovers got to try cinnamon and menthol, while European addicts were presented with fruit flavored mints.
MENTOS IN A ROLL
The sixties! The first Mentos roll found its way to consumers across the globe.
NEW MENTOS PRODUCTION
Mentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.
PERFETTI WAS FOUNDED
Perfetti founded in Lainate, near Milan.
MENTOS BECOMES A REALITY
On a train ride to Poland, brothers Michael and Pierre van Melle came up with the vision of a peppermint flavored caramel candy to go by the name of Mentos. This was the beginning of a Fresh New World.
VAN MELLE WAS FOUNDED
Van Melle founded in Breskens, Netherlands.